{"product_id":"aica-for-ibt","title":"AICA for IBT","description":"\u003cp\u003eAICA Figura takes its name from the Italian word figura, meaning “figure” or “form,” and draws inspiration from the expression bella figura—the idea of presenting oneself with beauty, elegance, and a strong sense of presence. The concept explores how AICA’s visual identity, expressed through the \"I\" rectangle, \"A\" triangle, and C-shaped cutout, can be transformed into a distinctive architectural form. Rather than treating the logo as a graphic symbol, its geometry becomes the foundation of the booth’s spatial composition, creating an environment where brand identity and architecture become one.\u003c\/p\u003e\n\u003cp\u003eThe concept extends beyond form alone to consider how a space is perceived and experienced. Solid geometric volumes establish structure and precision, while the long, flowing fabric ribbons suspended overhead introduce softness, movement, and elegance. This interplay creates a balance between architectural discipline and expressive fluidity, embodying the spirit of bella figura: a beautiful form that makes a lasting impression not through appearance alone, but through the coherence of its presence, materiality, and experience.\u003c\/p\u003e","brand":"AICA","offers":[{"title":"Default Title","offer_id":67633526636694,"sku":null,"price":0.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/2247\/6182\/files\/DSCF6493-HDR.jpg?v=1792589059","url":"https:\/\/dmdio.com\/products\/aica-for-ibt","provider":"DMDIO","version":"1.0","type":"link"}