AICA for IBT by AICA

AICA Figura takes its name from the Italian word figura, meaning “figure” or “form,” and draws inspiration from the expression bella figura—the idea of presenting oneself with beauty, elegance, and a strong sense of presence. The concept explores how AICA’s visual identity, expressed through the "I" rectangle, "A" triangle, and C-shaped cutout, can be transformed into a distinctive architectural form. Rather than treating the logo as a graphic symbol, its geometry becomes the foundation of the booth’s spatial composition, creating an environment where brand identity and architecture become one.

The concept extends beyond form alone to consider how a space is perceived and experienced. Solid geometric volumes establish structure and precision, while the long, flowing fabric ribbons suspended overhead introduce softness, movement, and elegance. This interplay creates a balance between architectural discipline and expressive fluidity, embodying the spirit of bella figura: a beautiful form that makes a lasting impression not through appearance alone, but through the coherence of its presence, materiality, and experience.